I’m not really sure I get what Amy Childs is going for here. I get that sex sells and all that but I’m not sure wearing underwear and every single item from your jewelry line (well, maybe not every piece but it certainly looks like it) is a shrewd advertising strategy. That seems to be the strategy Amy has taken here at an event promoting her new jewelry line. Her body looks great and all that but all of the bracelets are really distracting. Less is more when it comes to jewelry. A few bold pieces really would’ve done the trick. Who am I kidding? No one’s looking at the jewelry … which is kind of my point.