Eva Longoria was the special hostess at the Villa Magnum, on the French Riviera in Cannes, France, on Monday, April 7. The event was to promote the Magnum ice cream. The Magnum brand had a budget of $12 million in their ad campaign for a new flavor. Eva would become the face for the new flavor. The new ice cream was named as the Magnum Mayan Mystica bar. It had cinnamon, honey and nutmeg. Fancy that, anyone?